Monday, 9:40, three dashboards open
GA4 in one tab, Meta Ads Manager in another, the email tool in a third, and a Google Doc called “Weekly marketing update” due at ten. Most AI tools for marketers would offer to write that doc’s opening paragraph, which is kind of them. The hour goes on getting numbers out of three dashboards, and after that there’s a competitor’s pricing page to check, a handful of new reviews, and approved posts still sitting in a doc when they should be on Facebook and Instagram.
dassi does that part in your browser, on the accounts you’re already signed into. You teach it a job once, in plain English or by clicking through it while it watches, and it saves that as a workflow to run whenever you like or on a schedule. Flag anything public and it’s shown to you before it goes live.
We tried it on our own reviews
We pointed dassi at the reviews on our own Chrome Web Store listing and asked for draft replies. The rules were to thank people briefly, answer the specific point, send complaints to the support address, stay under sixty words, never use the reviewer’s name, and post nothing. It hit a wall at once: Chrome won’t let anything script its own web store. dassi said so. Then it read the same listing’s reviews from two public sites that mirror the store.
Two and a half minutes later there were eight drafts. Seven were short thank-yous, each picking up whatever the reviewer had mentioned. The eighth answered a one-star complaint about our pricing with an apology, the support address and a note that a person needed to look at the account.
That note is the part I’d pay for. Any tool can thank a five-star reviewer, and I’d have been embarrassed if the pricing complaint had gone out in the same cheerful tone as the rest.
The Monday report, and the rest
I’d still teach the Monday report first, because you already know what a good one looks like. dassi opens GA4, the ad platforms and the email tool, compares last week with the week before, and writes the numbers and a few sentences on what moved into your doc. A tracking gap gets called out. So does a campaign reporting zero spend, which usually means something broke rather than that nobody clicked. GPT, Claude and Gemini read a dashboard a little differently, and it’s worth trying two side by side before you settle, since the one that writes the smoothest summary isn’t always the one that notices the tracking gap.
Build Monday’s report once while dassi watches. On Tuesday, ask for last week’s and correct it in plain words, then save the workflow and schedule it for 8am the following Monday.
Competitor pages make a good second job, and dassi can check them on a day you pick and note what changed. Reddit is the one I’d be careful with. It can watch saved searches and draft a reply wherever one might help, but plenty of subreddits ban promotion outright, and I suspect most of those drafts should die in review. Posting a folder of approved drafts, or updating site copy and a Google Business Profile, is duller and safer.
Where it stops
The review job drafts replies only. It doesn’t write reviews or offer anyone something for one. Social platforms limit posting frequency and automated activity, so runs go at a person’s pace. Scheduled runs happen in your own browser, which needs to be open at 8am. Logins come from your existing sessions or Chrome’s password manager, with two-factor prompts sent to you, and the page content a job needs goes to the model provider you chose, through dassi’s relay on plans with credits.
What it costs
Free credits to try dassi, good for 7 days. No card required. After that, the Developer plan is $10 a month on your own API key, and plans with monthly credits cost $25 to $300 a month. A weekly report across four dashboards will cost more than those eight review replies did, and how much more depends mostly on your dashboards and on which model you picked.